The Shift from Outbound to Inbound Marketing
More and more, marketers are spending on non-traditional forms of marketing. In fact, a recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and is close to overtaking online display advertising.
Small businesses are also more likely to spend a larger portion of their marketing budget on inbound marketing. A whopping 43 percent of small businesses are planning to increase their inbound marketing spend in 2012. Why? It’s efficient, measurable and, most importantly, effective.
Another reason for the shift: it’s cheaper. Inbound Marketing software provider Hubspot recently reported that the cost-per-lead derived through inbound marketing is 61% cheaper than leads acquired via traditional marketing methods.
Key Concepts and Statistics
- Marketers are shifting their budgets away from “interruption” advertising.
- 61% of marketers will invest more in earned media in 2011.3
- More than half of marketers increased their inbound marketing budget in 2011.
- The average budget spent on company blogs & social media has nearly doubled in two years.
Takeaway
Inbound marketing tactics like SEO, blogging, social media, website lead generation and lead nurturing are more cost-effective than traditional forms of outbound marketing. Marketers are shifting their budgets, and seeing results.
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